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Unified Tracking: Making Sense of Display and Search Data
This article originally appeared on Search Engine Watch. As digital marketers and agencies seek to fully understand the power of…
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Avoid These 3 Common Mistakes in Digital Media Data Analysis
This article originally appeared on Search Engine Watch. With multiple campaigns in full swing and multitudes of data pouring in,…
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How to Effectively Measure Display/Search Results Using Lookalike Geographies
This article originally appeared on Search Engine Watch. One of the biggest challenges facing digital advertisers is the ability to…
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Your Ad Where?
This article was originally published on Adotas.com. When running a large-scale search engine marketing (SEM) campaign, there are some things…
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Tread carefully in era of Google Instant Search
This article was originally published on DMNews.com. Google’s new Instant Search, the nifty feature that updates search results as you…
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Budgeting for Search Marketing
This article was originally published on Resolution Media’s blog, FindResolution.com. In my highly-biased and in no way impartial opinion, there is…
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Your Best Ad Copy – According to Whom?
This article was originally published on Resolution Media’s blog, FindResolution.com. As search marketers, we all know the value in testing…
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New Stand Up
I have been on stage lately, but I have been woefully negligent in keeping up this blog. It seems like…
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Protected: doubleclick test
There is no excerpt because this is a protected post.
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Show at Laugh Lounge
This is a show I did on April 24th. Aside from the still-persistent pacing, I think it was a good…